What Most PPC Agencies Do:
The Protocloud PPC Difference:
Click and impression reports 
CRM-connected revenue attribution 
PPC delivers results faster than SEO – typically within 2–4 weeks of campaign launch. The first 30 days focus on learning phase optimisation and conversion tracking validation. Weeks 5–12 see significant ROAS improvement as Smart Bidding accumulates conversion data. Full optimisation typically stabilises at 90 days.
You pay Google, Meta, and other platforms directly. Protocloud charges a separate management fee for strategy and optimisation services. This model ensures complete transparency – you see exactly what’s going to ad spend vs. management. It also means we’re not incentivised to increase your budget unnecessarily.
cross-channel PPC management is our most common engagement. Managing Google and Meta together allows proper attribution modelling, coordinated budget allocation, and audience strategy that works across both platforms. We also manage Microsoft Bing, LinkedIn, TikTok, and YouTube as part of multi-channel engagements.
Your Google Ads and Meta accounts remain entirely yours. All campaigns, ad creative, keyword lists, audience lists, and historical data stay in your account. We provide a full campaign documentation handover so any future manager can understand what was built and why. There are no proprietary tools or black-box systems – everything is transparent and portable.
