What Generic WordPress Agencies Say:
What Protocloud Delivers::
Elementor/Divi standard 
Hand-coded custom theme - always 
Custom WordPress websites start from $5,000 for a professional marketing site (custom theme, Core Web Vitals 90+, SEO-structured). WooCommerce stores start from $8,000. Headless WordPress + Next.js from $12,000. Membership and LMS platforms from $8,000. Enterprise multi-language or enterprise WP portals from $25,000+. All projects receive a fixed quote before work begins – no scope creep, no hidden costs.
Page builders like Elementor and Divi load 300–500KB of unused CSS and JavaScript on every page, making Core Web Vitals 90+ scores nearly impossible without extreme workarounds. Google uses Core Web Vitals as a direct ranking factor – meaning Elementor-built sites systematically rank lower than custom-coded sites on the same content. We’ve audited over 100 Elementor sites and the average improvement after migration to custom code is 40–55 PageSpeed points. We build by hand because our clients care about ranking, speed, and conversion – not just visual appearance.
Landing page or simple marketing website: 2–3 weeks. Full marketing website (5–10 pages, custom design): 4–6 weeks. WooCommerce store: 6–9 weeks. Headless WordPress + Next.js: 8–12 weeks. Membership/LMS platform: 8–12 weeks. Enterprise multi-language site: 10–16 weeks. We provide a milestone-based timeline in your proposal so you know exactly what is delivered at every stage.
Landing page or simple marketing website: 2–3 weeks. Full marketing website (5–10 pages, custom design): 4–6 weeks. WooCommerce store: 6–9 weeks. Headless WordPress + Next.js: 8–12 weeks. Membership/LMS platform: 8–12 weeks. Enterprise multi-language site: 10–16 weeks. We provide a milestone-based timeline in your proposal so you know exactly what is delivered at every stage.
Yes – WordPress performance optimisation and rescue is a significant part of our work. We start with a free audit covering Core Web Vitals scores, PageSpeed Mobile/Desktop, plugin inventory, security vulnerabilities, and SEO structure. Based on the audit, we recommend either targeted optimisation (from $1,500) or a partial/full rebuild – with transparent cost-benefit comparison. If optimisation achieves the same result as a rebuild at lower cost, we recommend optimisation and tell you why.
It depends on your use case, and we’ll give you an honest answer. For eCommerce under $200K/year GMV with no custom functionality, Shopify is often more cost-effective than WooCommerce. For portfolio and brochure sites under 5 pages with minimal updates, Webflow can be appropriate. WordPress and WooCommerce are the right choice when you need: full SEO control, complex WooCommerce customisation, membership functionality, extensive content management, or high-traffic scalability. We help you choose the right platform before any money changes hands – including when that platform isn’t WordPress.
Four guarantees: (1) Core Web Vitals 90+ score – we continue optimising at no charge until this is met; (2) Fixed price – final invoice matches your quote, no surprises; (3) Fixed timeline – delays on our side mean free additional work; (4) 3 months post-launch support – bug fixes, security patches, plugin updates, and minor revisions at zero cost. Design is approved via Figma prototype before development begins – you cannot be surprised by what gets built.
A premium theme gets you 90% of the way to a website that looks like every other site built on that theme. You get the remaining 10% – brand precision, conversion-optimised layout, and Core Web Vitals 90+ performance – only through custom development. Premium themes also come bundled with 50+ features you don’t need, adding page weight and slowing load times. If your goal is a website that ranks on Google and converts visitors into customers, a $59 theme is a $59 website. Our clients recover the investment difference within 90 days of launch through higher conversion rates.
🛡 Guarantee: We provide a side-by-side comparison showing your estimated conversion rate improvement and traffic growth before you commit – with a breakeven calculation showing when the custom development pays for itself.
Elementor loads 300–500KB of CSS and JavaScript on every page – most of it unused by any given page. This makes achieving Core Web Vitals 90+ scores on mobile nearly impossible without extreme workarounds. Google’s Core Web Vitals are now direct ranking factors – sites that fail them rank lower than sites that pass, regardless of content quality. We’ve rebuilt 50+ Elementor sites and the PageSpeed improvement averages 40–55 points. Hand-coded custom themes start lighter and are faster to maintain, extend, and optimise over time.
🛡 Guarantee: Every custom WordPress site we deliver achieves Core Web Vitals 90+ score on launch day – not after weeks of optimisation workarounds. We test on Google PageSpeed Insights before final payment.
WordPress security failures happen for three reasons: outdated software, too many plugins (each is an attack vector), and weak server configuration. We address all three: plugin audit and minimisation (we target under 15 plugins on most sites), OWASP-compliant security hardening, Cloudflare WAF or Wordfence, daily off-site backups, and 2FA on all admin accounts. For ongoing security, our maintenance retainers include automated vulnerability scanning and plugin update management.
🛡 Guarantee: If your WordPress site is compromised within 3 months of launch due to a vulnerability in any code we delivered or configured, we remediate it at zero cost.
Design is fully signed off before development begins. Our process produces wireframes, then high-fidelity Figma prototypes reviewed on mobile and desktop – with unlimited revisions at design stage. Once you approve the prototype in writing, development begins against a frozen design specification. This protects both parties – you get exactly what you approved, and we can deliver on time and on budget.
🛡 Guarantee: Unlimited design revisions during the prototype phase. Zero charge for changes within the approved specification. Changes outside approved scope are priced transparently before any work.
Our staged delivery process is specifically designed to prevent this. You approve the site architecture → approve the design prototype → review the staging site weekly during development → give final sign-off on staging before launch. You cannot reach launch without approving the complete site on staging first. In 11+ years we have never launched a WordPress site a client was unhappy with at launch – because issues are caught and resolved during staging, not after.
🛡 Guarantee: Final payment is only due after your full written approval of the staging site. We do not go live without your explicit sign-off.
