What’s a Normal SaaS Churn Rate by Industry in 2026 — and When Should You Worry?

July 3, 20260 Comment

Is 5% Churn Bad? “Is 5% churn bad?” I get asked this constantly. And the answer is always the same: It depends. A 5% monthly SaaS churn rate can seriously damage your growth. But a 5% annual churn rate means you are actually doing better than many SaaS companies. Here’s the problem: Most people talk […]