The process of selecting a domain name for personal use should not be difficult. In theory, you should be able to type in your name and click “register” to complete the process. In practice, however, things are not always so simple. Many users find that their name is already taken by another person or by a domain speculator who recognized its potential years ago. This can be a frustrating experience, particularly because your name is your identity.
However, if you are in this position and started to search for available domain names that are available, you are probably aware of the crowded nature of online space. Fortunately, this situation can actually be an advantage because it forces you to think more creatively.
Why Your Name Might Not Be Your Best Option Anyway
Before exploring the alternatives, it is important to first reconsider the assumption that your real name is always the best choice. While this may seem like the most obvious solution, it is not necessarily the most powerful solution. For example, common names are often hard to spell, and they may not necessarily convey what you do.
Consider people like designers, authors, consultants, etc., who have to establish their personal brand. In most cases, they prefer to choose domain names that convey some aspect of their personality.
Make a Change to Your Name by Adding a Professional Identifier
One of the most straightforward ways to bypass the problem of a domain name already being taken is to add a word that is relevant to your profession or expertise. For example, words like “design,” “writes,” “consulting,” etc., may be added to your domain name.
This solution is not just a bypass; it is actually a powerful solution in terms of establishing your professional identity. For example, janedoecreative.com is far more descriptive and powerful than janedoe.com, which is completely generic.
The key here is restraint. Instead of using several words together, pick one word that is relevant to your name. Simplicity is important.
Use Your Middle Name or Initial
If your first name and last name are already taken, then why not use your middle name or initial? This is probably one of the most traditional methods but can be very effective in creating a unique domain name.
For instance, johnqdoe.com or johndoealexander.com can sound very different without being complicated. This is particularly important if your middle name flows well with your first and last name.
Exploit Other Domain Extensions
The “.com” domain extension phenomenon is slowly fading into the background, even though it is still very important. In recent times, however, there are so many different domain extensions that can be very effective in creating a domain name.
For instance, “.me,” “.co,” “.io,” and even “.design” or “.portfolio” can give your domain name a personal touch. janedoe.me can be very effective in creating a domain name that is personal and unique. Similarly, janedoe.design can give your domain name a professional touch.
Try Subtle Modifications
Perhaps the best solution is to make small modifications to the name. This might involve adding a small word such as “the,” “hello,” or “official.” This can help to resolve the problem without making the name feel cluttered.
For example:
- thejanedoe.com
- hellojanedoe.com
- janedoeofficial.com
These options all feel similar to the original name. They also help to resolve the problem in a way that is easy to remember. This solution also has a slightly more informal feel to it. This can be beneficial depending on the specific business.
Consider Abbreviations or Nicknames
Another option to consider is how you might be abbreviated. This can help to resolve the problem in a way that is easy to remember. This solution also has a slightly more informal feel to it. This can be beneficial depending on the specific business.
This solution is particularly beneficial in the artistic world. This is because the name is more closely tied to the artist. A solution such as jdoe.com or janed.com has a slightly more informal feel to it. This can help to make the name feel more artistic.
Think Beyond Your Name
Consider this new way of thinking: your domain name does not have to be your name at all. It could be your mission, your niche, or your value.
If you’re a writer, your domain could be related to the world of storytelling. If you’re a consultant, your domain could be related to problem-solving with language. This strategy allows you to create a more unique online presence. It eliminates the problem of your name being already taken.
When All Else Fails, Revisit Strategy
You may find yourself in a place where you’re researching what to do if your domain name is taken, and you’re stuck between less-than-perfect options. It may be time to take a step back and think about your strategy.
- You may want to consider the following questions:
- Is it more important to have your domain name memorable, or to have it match up with something else?
- Is your domain name related to your name, your work, or something else?
Are you building a personal brand, or something else?
Ultimately, the answers to these questions may help you make your decision.
There is a certain irony to finding out that your name is not uniquely yours on the internet. However, this restriction often results in a better outcome. It makes you think more carefully about how you are presenting yourself and what you are trying to achieve with your internet identity.
In many cases, the domain that you finally choose, after some ingenuity and compromise, is better, more distinctive, and more appropriate to your needs than your original idea.
